Press Releases

April 18, 2011

Alt12 Apps boasts impressive download and usage numbers, with one post every five seconds

San Francisco-based start-up gains huge strides in mobile application market for women

San Francisco, CA -- April 18, 2011 -- Alt12 Apps, one of the leading publishers of fertility, pregnancy, and general health tracking mobile applications for women and families, continues to gain momentum in the market with users publishing one post every five seconds. The San Francisco-based start-up today announced that its two most popular apps, BabyBump and Pink Pad, have been downloaded for a combined total of more than one million times since September 2010. The popular pregnancy tracking apps see over 200,000 downloads per month.

BabyBump and Pink Pad also boast impressive user engagement statistics. BabyBump Pro sees 80 percent reuse within the first month compared to the industry standard where app reuse is typically less than five percent after the first day. Even after five months, BabyBump Pro still sees 50 percent reuse.

"We’re thrilled with these numbers," says Jennifer Wong, Alt12 CEO. "With one post every five seconds, our numbers aren’t that far from Instagram's, which sees roughly one photo posted every two seconds. Given our highly targeted demographic, this is remarkable."

BabyBump and Pink Pad are available for iPhone, iPad, Android, and HP/Palm WebOS,and are ranked in the top 25 of the Health and Fitness categories on each of those platforms. They’re designed with native technology that enables deep user-to-user engagement and an integrated community experience. BabyBump is currently the most downloaded premium pregnancy app with a highly engaged community that has generated over two million posts in the last year alone.

Alt12 Apps also announced today the launch of companion Websites (babybumpapp.com & pinkpadapp.com) that will further integrate its popular smartphone apps with rich online communities that connect women anywhere, anytime, on any device and at any stage of life. "People are clearly responding to our products and we’re listening to what they want," adds Wong. "On top of a rich mobile experience, they asked for a Web-based platform so friends and family without smartphones can follow their pregnancy. At the same time, they've told us that pregnancy is a private experience so we've added the ability to create groups." User-created groups can be as small as a family or as large as a regional birth club. With these new features, users can discover and make new friends while also forming private circles where they can feel comfortable sharing with others in the same stage of life.

"In general, we think the uptick in cloud-based services will continue to gain momentum as a way for families and friends to share life's most precious moments." she says. "We’re developing mobile and Web-based products that people want to use every day. We're not trying to fit a web page or cram a book of text into a mobile app. We’re going the extra mile and using native design to incorporate tracking features, an integrated community and the ability to capture and share memories and milestones across a variety of platforms and hardware."

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For press inquiries, please contact: Sara Ball, 206-419-4988, press@alt12.com

About Alt12 Apps

Alt12 Apps is the leading developer of cross-platform mobile apps for women. Utilizing Sliprose™, a proprietary framework, the company delivers award-winning apps with rich native experiences, an integrated mobile community, compelling content and elegant design. Alt12 launched in 2009 with BabyBump™ the first pregnancy app to be deployed on multiple mobile platforms and the number premium pregnancy mobile app in the world. Alt12 Apps is headquartered in San Francisco, California. www.alt12.com

August 24, 2010

Alt12 Apps Launches Pink Pad, the First Cross-Platform Woman's Health Tracking App with Integrated Community on the iTunes App Store

Users can track health related issues such as menstrual cycle, mood and weight and connect with women around the world for support and information exchange on their iPhone

SAN FRANCISCO, Calif. -- August 24, 2010 -- Alt12 Apps today announced the launch of its Pink Pad iPhone app, a central health hub for women. Users can track health related issues while connecting to a global community of women for support and information exchange, all on their mobile phone.

A first for mobile health tracking apps is Pink Pad’s integrated community which utilizes all-native user interface technology resulting in an experience that feels natural to the device, is extremely fast, and is easy on users' data plans.

Reflective of Alt12 Apps’ attention to design quality is Pink Pad’s unique notepad planner design with animated page turns, making navigation intuitive -- like realistically flipping through pages in a journal. Pink Pad also includes a visual calendar and a journal that enables users to track their health progress by documenting daily emotions and mood, symptoms and weight change. The app’s dynamic fertility predictive tools help women plan for pregnancy by tracking average menstrual cycle length, luteal phase, ovulation date and basal body temperature history.

“Women have very unique health tracking needs such as planning for pregnancy and monitoring fertility progress,” said Jennifer Wong, Co-Founder and CEO, Alt12 Apps. “Not only does Pink Pad make health tracking extremely easy but it takes the experience to the next level by providing access to a supportive community of women around the world for advice and friendship on the most accessible device, your mobile phone.”

Pink Pad is Alt12 Apps’ second cross-platform mobile app. The company’s flagship product BabyBump pregnancy app launched in October of 2009 and is currently the top grossing pregnancy app in the world. The Pink Pad app is available on the Palm App Catalog and from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/. Alt12 Apps plans to launch iPad and Android versions by the end of August 2010.

About Alt12 Apps

Alt12 Apps is the leading developer of cross-platform mobile apps for women. Utilizing Sliprose™, a proprietary framework, the company delivers award-winning apps with rich, native experiences, a mobile community, compelling content and beautiful design. The company launched with BabyBump™ the first pregnancy app to be deployed on multiple mobile platforms and the number one grossing pregnancy mobile app in the world. Alt12 Apps is headquartered in San Francisco, California. www.alt12.com

For More Information Contact:
Jennifer Wong
Alt12 Apps
510.333.3227
Jennifer@alt12.com

November 16, 2009

Alt12 Apps Launches BabyBump, the First Multi-Platform Pregnancy Application with New Social Features on the iTunes App Store

BabyBump users can Twitter their contractions and post baby’s kick counts on Facebook

SAN FRANCISCO, Calif. -- November 16, 2009 -- Alt12 Apps today announced an update of its BabyBump™ application that enables social integration with Facebook and Twitter. Users can now keep their family and friends up to date with their pregnancy through automated posts of their baby’s kick sessions and contractions.

Available initially on the iTunes App Store, BabyBump’s new social integration feature gives users the option to post updates to their Facebook and Twitter feeds when using the app’s kick counter or contraction tracker. A user’s kick session information can be posted on Facebook and Twitter during or at the completion of a session. The apps’s contraction tracker automatically calculates stage of labor and now allows instantly posting active or complete contractions to their Facebook profile and Twitter feed, keeping followers abreast on the progression and stages of labor.

BabyBump is a comprehensive pregnancy application with a suite of features that enables users to stay informed about their pregnancy with weekly baby and body developments, as well as track progress with an integrated journal and calendar. BabyBump is the first pregnancy application to be deployed on multiple mobile platforms, offering the most comprehensive set of tracking capabilities, bundling features often sold as individual apps. The app includes a daily journal allowing users to record their mood, cravings, energy level; weight charts to visually monitor progress; photo uploads to see belly growth; a kick counter to track baby’s movements; and a contraction tracker capable of timing labor stages and sending email updates to family or a medical practitioner.

“Pregnancy is a very special time in a woman’s life. Sharing and tracking this experience should be easy and enjoyable,” said Jennifer Wong, Co-Founder and CEO, Alt12 Apps. "Integrating popular social sharing features through Facebook and Twitter allows women to very quickly and easily keep their family and friends updated on their pregnancy.”

The BabyBump app is available on the Palm App Catalog and from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About Alt12 Apps

For More Information Contact:
Jennifer Wong
Alt12 Apps
510.333.3227
Jennifer@alt12.com